VICE PRESIDENT OF MARKETING AND GAMING OPERATIONS AT THE IP, MR. BRAD RHINES

Brad Rhines is the consummate professional. He came from the beautiful city of Sacramento, California but is now firmly ensconced in the Mississippi Gulf Coast. He began his career as a Financial Analyst at the Bellagio Hotel and Casino in Las Vegas.  He went to work at the Bellagio immediately upon graduating from University of Nevada/Las Vegas in 1998, where he obtained a Bachelor of Science degree in Business Administration, with concentrations in Financial Services and Financial Management. When an opportunity in Marketing opened later with Station Casinos, Rhines took over as Database Manager and Player Development Manager at the Texas Station property. “It is where I learned the soup to nuts of Marketing in this business, and it was one of the best decisions I ever made,” Rhines said. Within a year and a half, he became the Director of Marketing.
In 2001, Rhines was offered the position of Director of Marketing at the Sheraton Casino and Hotel in Tunica, Mississippi, and left Stations. “It was quite a culture shock, coming from Las Vegas, but I love it down here – great place and great people,” he said. In 9 short months, Rhines was promoted to Vice President of Marketing and Player Development at the Grand Hotel and Casino. He was now within the Ceasar’s Entertainment Group. Rhines opted to remain there through mid 2005, then chose to leave Tunica in order to become the VP of Marketing & Player Development of the Imperial Palace Hotel and Casino in Biloxi.  Rhines was at the helm immediately following hurricane Katrina, and was a key figure in repositioning the casino as a market leader under its new brand – IP Casino, Resort & Spa.  Last year, he also took on additional responsibilities of Casino Operations, and is now the VP of Marketing and Casino Operations.
There is no such thing as a typical work day for Rhines, and he wouldn’t have it any other way. “People who thrive and flourish in this business, appreciate the fact that no two days are exactly the same. It is filled with unique opportunities, especially at the IP. So many elements of business are all here under one roof. The Gaming Industry is so multi faceted and introduces a world of opportunity and possibilities across the board,” Rhines said. There is never a dull moment for Brad Rhines and his very capable staff. “My job takes great passion, energy and the desire to win. I love the diversity, and I love working with people that bring that same energy and dedication along with their own unique talents and strengths that complement mine,” he added.
Rhines is extremely proud of his team. There are over 1,800 employees at the IP, and he has direct responsibility for nearly 500 of them every day. He is so appreciative of the fine work that everyone does, and is well aware of the sacrifices they make, and what each has contributed to the overall growth and success of the property. Five Directors and two Managers work very closely with Rhines, and they all share his passion and drive to be the best. They work together to maximize strengths and minimize weaknesses. “We strive to be as creative as possible in all areas and put forth a creative, unique and unforgettable entertainment experience for our guests. We have had many successes and some failures, but our dedication to exceeding our guest’s expectations is at the forefront of every decision we make, and every guest interaction we encounter,” Rhines said. Traveling is also a part of the job during the year, but more often than not, you will find him on the IP property. Being “visible” and  interacting with the guests and Associates is what Rhines enjoys most.
Sacrifices must be made to be in any leadership position, and it is no exception here. This job is extremely demanding and requires the utmost in dedication, commitment and service. Finding a balance can be difficult, this is a 24 hour business, that never shuts down. “It is never a burden, it is a privilege, expectation and responsibility that I embrace,” he said. However, when the opportunity presents itself, and some rest and relaxation is the order of the day, Brad loves to spend time at the gym. Exercise and running is the key to keeping him centered and focused. In the early morning hours before his work day begins, he often runs 3 miles. Another favorite pastime is doing home improvement projects with his wife…and there is nothing they would rather do than hang out at home, enjoying their yard and house.
Rhines is on the Board of the Boys and Girls Club of the Gulf Coast, and is deeply committed to this longstanding organization. He is very proud of the brand new North Bay location in D’Iberville, which would not have been possible without the generous contribution of $1.5 million from the IP trustees. Rhines was instrumental in securing the funds necessary to make this dream come true. The IP has been a huge supporter of the Boys and Girls Club for many years, as well as many other organizations such as The American Heart Association and The American Cancer Society. In addition, the IP has contributed $4 million to various non-profits this year alone. “Our Associates live and raise their families in these communities, and we want them to feel proud about the place they work.  We want to know that if we ever left…we made a difference, and made things even better than they were,” Rhines said.
When asked about awards and accolades, Rhines had no interest in talking about such things. He is most proud of his work as a participant in The Masters Class. It is a program that runs through the month of November. The group was formulated in order to help identify ways to improve education in the state of Mississippi. The Masters Class is comprised of approximately 20 Coast leaders. Collectively, they will have the opportunity to present their findings to the Gulf Coast Business Council, and offer recommendations in an effort to reform, and make better the educational standards throughout the entire state. “Awards are nice, and I appreciate them, but what means the most to me is doing something that will really have an impact, something that will stick and make a positive difference. These are the things that are most important and motivate me the most,” he said.

rad Rhines is the consummate professional. He came from the beautiful city of Sacramento, California but is now firmly ensconced in the Mississippi Gulf Coast. He began his career as a Financial Analyst at the Bellagio Hotel and Casino in Las Vegas.  He went to work at the Bellagio immediately upon graduating from University of Nevada/Las Vegas in 1998, where he obtained a Bachelor of Science degree in Business Administration, with concentrations in Financial Services and Financial Management. When an opportunity in Marketing opened later with Station Casinos, Rhines took over as Database Manager and Player Development Manager at the Texas Station property. “It is where I learned the soup to nuts of Marketing in this business, and it was one of the best decisions I ever made,” Rhines said. Within a year and a half, he became the Director of Marketing. In 2001, Rhines was offered the position of Director of Marketing at the Sheraton Casino and Hotel in Tunica, Mississippi, and left Stations. “It was quite a culture shock, coming from Las Vegas, but I love it down here – great place and great people,” he said. In 9 short months, Rhines was promoted to Vice President of Marketing and Player Development at the Grand Hotel and Casino. He was now within the Ceasar’s Entertainment Group. Rhines opted to remain there through mid 2005, then chose to leave Tunica in order to become the VP of Marketing & Player Development of the Imperial Palace Hotel and Casino in Biloxi.  Rhines was at the helm immediately following hurricane Katrina, and was a key figure in repositioning the casino as a market leader under its new brand – IP Casino, Resort & Spa.  Last year, he also took on additional responsibilities of Casino Operations, and is now the VP of Marketing and Casino Operations. There is no such thing as a typical work day for Rhines, and he wouldn’t have it any other way. “People who thrive and flourish in this business, appreciate the fact that no two days are exactly the same. It is filled with unique opportunities, especially at the IP. So many elements of business are all here under one roof. The Gaming Industry is so multi faceted and introduces a world of opportunity and possibilities across the board,” Rhines said. There is never a dull moment for Brad Rhines and his very capable staff. “My job takes great passion, energy and the desire to win. I love the diversity, and I love working with people that bring that same energy and dedication along with their own unique talents and strengths that complement mine,” he added. Rhines is extremely proud of his team. There are over 1,800 employees at the IP, and he has direct responsibility for nearly 500 of them every day. He is so appreciative of the fine work that everyone does, and is well aware of the sacrifices they make, and what each has contributed to the overall growth and success of the property. Five Directors and two Managers work very closely with Rhines, and they all share his passion and drive to be the best. They work together to maximize strengths and minimize weaknesses. “We strive to be as creative as possible in all areas and put forth a creative, unique and unforgettable entertainment experience for our guests. We have had many successes and some failures, but our dedication to exceeding our guest’s expectations is at the forefront of every decision we make, and every guest interaction we encounter,” Rhines said. Traveling is also a part of the job during the year, but more often than not, you will find him on the IP property. Being “visible” and  interacting with the guests and Associates is what Rhines enjoys most.  Sacrifices must be made to be in any leadership position, and it is no exception here. This job is extremely demanding and requires the utmost in dedication, commitment and service. Finding a balance can be difficult, this is a 24 hour business, that never shuts down. “It is never a burden, it is a privilege, expectation and responsibility that I embrace,” he said. However, when the opportunity presents itself, and some rest and relaxation is the order of the day, Brad loves to spend time at the gym. Exercise and running is the key to keeping him centered and focused. In the early morning hours before his work day begins, he often runs 3 miles. Another favorite pastime is doing home improvement projects with his wife…and there is nothing they would rather do than hang out at home, enjoying their yard and house.  Rhines is on the Board of the Boys and Girls Club of the Gulf Coast, and is deeply committed to this longstanding organization. He is very proud of the brand new North Bay location in D’Iberville, which would not have been possible without the generous contribution of $1.5 million from the IP trustees. Rhines was instrumental in securing the funds necessary to make this dream come true. The IP has been a huge supporter of the Boys and Girls Club for many years, as well as many other organizations such as The American Heart Association and The American Cancer Society. In addition, the IP has contributed $4 million to various non-profits this year alone. “Our Associates live and raise their families in these communities, and we want them to feel proud about the place they work.  We want to know that if we ever left…we made a difference, and made things even better than they were,” Rhines said.  When asked about awards and accolades, Rhines had no interest in talking about such things. He is most proud of his work as a participant in The Masters Class. It is a program that runs through the month of November. The group was formulated in order to help identify ways to improve education in the state of Mississippi. The Masters Class is comprised of approximately 20 Coast leaders. Collectively, they will have the opportunity to present their findings to the Gulf Coast Business Council, and offer recommendations in an effort to reform, and make better the educational standards throughout the entire state. “Awards are nice, and I appreciate them, but what means the most to me is doing something that will really have an impact, something that will stick and make a positive difference. These are the things that are most important and motivate me the most,” he said.

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